Skift Take

In its rough outlines, Expedia begot Group while Kayak and ITA Software begot Google Travel. Get ready for a flurry of clones in fintech, superapps, and subscription services in travel. In fact, it's already happening.

Series: Dennis' Online Travel Briefing

Dennis' Online Travel Briefing

Editor’s Note: Every Wednesday, Executive Editor and online travel rockstar Dennis Schaal will bring readers exclusive reporting and insight into the business of online travel and digital booking, and how this sector has an impact across the travel industry.

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Online Travel This Week In online travel, if you build it, and it has a semblance of success, there will be legions of imitators. So get ready for a flurry of copycats in fintech, superapps, and subscriptions, with the troika being among the most significant trends in online travel. Booking Holdings' establishment of an independent fintech unit within its assortment of brands is only the latest foray among travel or travel-related companies into the financial services sphere. Of course, Booking has been developing its own payments platform, which is attracting a ever-larger portion of its overall bookings, for the past five years or so. While piling up red ink, Indonesia's Traveloka expanded its fintech services during the pandemic when travel was impossible. The big superapps in Southeast Asia, including Grab and Gojek, offer fintec