Yet another business risk that wasn’t really present before the pandemic: the challenge of bridging the gap between so many different nationalities.
Future of Work
As organizations start to embrace distributed work and virtual meetings, the corporate travel and meetings sectors are preparing for change. Read Skift’s ongoing coverage of this shift in business travel behavior through the lens of both brands and consumers.
Join Us at the Skift Destination and Sustainability Summit on July 21“The most common theme or objective right now is intercultural communications,” said Sean Hoff, who recently sat in on one of his customer's workshops. “The facilitator taught people that when you say something, how does a Brazilian interpret it, or someone from Spain, or Germany. They teach how three people can interpret the exact same sentence completely differently,” he said. [caption id="attachment_435125" align="alignright" width="300"] A typical Moniker corporate retreat, before the pandemic. Picture: Moniker[/caption] The importance of culture shouldn’t be underestimated.