Dutch Airline KLM wants to be among the top three tour operators for flight holidays when tourism begins to bounce back from the global pandemic. But how much is it willing to invest in order to do that? That question remains unanswered.
Dutch airline KLM is set to launch its own holiday package deal brand in the Netherlands, as it aims to benefit from a revival of tourism once countries overcome the worst of the coronavirus pandemic.
The Dutch arm of airline group Air France-KLM on Monday said it had bought a significant share in Airtrade, a specialist in tourist package deals and airline ticket consolidation.
Through this acquisition, for which no financial details were disclosed, it aims to launch ‘KLM Holidays’, to give its existing business offering tourist package deals a boost.
“We want to be among the top three tour operators for flight holidays”, KLM Netherlands director Harm Kreulen told the Telegraaf newspaper.
KLM last week reported an operating loss of 152 million euros ($183.8 million) over the last three months of 2020 as the COVID-19 crisis continued to cripple air travel.
Lockdowns led to an overall net loss of 7.1 billion euros for the French-Dutch airline group last year, and are likely to drive it into loss for 2021 as well.
KLM has said it expects tourism to pick up faster than business travel once travel restrictions are lifted.
($1 = 0.8269 euros) (Reporting by Bart Meijer; editing by Jason Neely)
The Daily Newsletter
Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.
Have a confidential tip for Skift? Get in touch
Photo credit: The Dutch flagship carrier aims to launch ‘KLM Holidays’ to boost its business offerings. (Pictured KLM 777-300) Patrick Kop / KLM Patrick Kop