Hotels Partnering With Co-Working Companies Signal a Pandemic Trend Could Be Here to Stay
Photo Credit: Proper Hospitality entered the work-from-hotel sector with a partnership with workplace provider Industrious. Proper Hospitality / Alina Tyulyu
Skift Take
The hotels-as-office trend is exploding, but partnerships with a workplace provider like Industrious could give the trend longevity well beyond when hotel rates and occupancy go back to pre-pandemic levels.
A work-from-hotel strategy enables hoteliers to generate revenue while awaiting a travel industry recovery — and the alternative use could survive beyond a business rebound.
Co-working provider Industrious partnered with Proper Hospitality in bringing the work-from-hotel concept to Proper Hotels in Austin, San Francisco, and Santa Monica in late September. The partnership expands in southern California to Proper’s Hotel June and Avalon brands next week.
Guests still avoiding the office but looking for a place to work away from home can book a suite by the day, week, or month, with weekly and monthly reservations coming at a 15 and 25 percent discount, respectively.
The Industrious partnership comes amid companies like MGM Resorts, Mandarin Oriental, and Dutch hotel brand CitizenM offering their own spin on the work-from-hotel concept.
But a partnership with an actual co-working provider like Industrious hints the hotel-office relationship may be more long-term than some
