Alliances like this pay off not just for the hospitality groups, but also for those companies wanting to prove to their staffs that it's not all about remote working.
A deal to build a hotel next to the headquarters of one of the world’s biggest companies was four years in the making. Post-Covid, expect these deals to come a lot faster and heavier.
Dutch hotel group CitizenM has signed a deal to build a 240-room hotel in Menlo Park, California, next to Facebook’s sprawling Frank Gehry-designed headquarters.
There's not much new in seeing hotels spring up around corporate HQs, of course, but they tend to veer towards capital cities. Now secondary cities, including suburbs, are where smart hotel developers will set their sights in the future.
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The working-from-home trend has not so much distributed company workforces as dismantled the very concept of the office. Regular trips to the headquarters, to physically work and catch-up with colleagues, might be the most popular type of corporate travel to emerge from the crisis.
So how did CitizenM end up here?
“About four years ago, Facebook kicked off a tender to find a hotel partner, and we participated in that competition,” Ernest Lee, C