Business Travel
Booking.com’s Challenges With Tours and Activities Lead to Musement Partnership
Whether building tours and activities or vacation rentals, acquiring companies soon find out that this stuff isn't as easy as it looked. From confidential internal documents obtained by Skift, it's clear Booking.com found out that scaling experiences on its own wouldn't be a cakewalk, and it's turning to Musement to kick off a preferred partnership strategy instead.
Dennis Schaal, Skift | 4 years ago