Millennial Parent Travelers Set Themselves Apart From Peers Without Kids: Skift Research
Photo Credit: Most millennials today are parents, and they're changing family travel. A young dad plays with his son on the beach. Pexels / Pixaby
Skift Take
Millennial parents have a lot in common with their generational peers without kids, but they also have some unique travel preferences and values. Their impact on the family travel segment is just beginning.
With the oldest millennials turning 39 years old in 2020, it’s not surprising that most members of this generation are parents, and many more will be in the coming years. Yet when millennial travel habits are discussed in the industry, their perspectives as parents and family-travel decision makers are often overlooked.
The latest report from Skift Research, Millennial Parents: The New Generation of Family Travel, sets out to uncover the travel behaviors, preferences, and values of millennial parents. Utilizing data from our proprietary 2019 Millennial and Gen Z Traveler Survey, we compare millennial parents to millennial non-parents in the five countries where responses were collected: the U.S., UK, Australia, China, and India. Finding the big trends across countries as well as the key differences reveals some noteworthy insights about this demographic. For example, millennial parents are more optimistic about their future travel spending than their non-parent peers, they’re mo
