The World Cup handed host cities a global stage. Marketing videos underscore how host cities are using it to reassure a world that has grown more hesitant to book U.S. travel.
Operators are banking on spur-of-the-moment travel from soccer fans who want to see their favorite teams play in the World Cup. Data suggests there are reasons to be optimistic, but it’s still not clear how big of a surge last-minute bookings will bring.
Transportation is the main problem. Progress in emission reductions at the World Cup would come from concentrating future tournaments in single countries.