2020 › February

The future of luxury family travel is sustainable, eco-friendly adventures. Luxury properties would be wise to think about how they can appeal to this environmentally-conscious set of travelers.

A federal judge heard closing arguments in the U.S. government's antitrust suit to block Sabre's acquisition of Farelogix. Inside the courtroom, Judge Leonard Stark's comments didn't show his hand. The case seems a close call.

As the coronavirus spreads, so are concerns among travelers. Travel advisors are feeling the effects, coping with cancellations, and providing reassurance to nervous clients.

Spirit Airlines entered seven new markets last year. Don't look for that to happen again in 2020. The airline's network is reaching maturity.

Travel advisors still exist; tour operators are the last sector to move to digital; online travel platforms are scrambling to keep the growth rate high. We are expecting to see more changes shaping the travel arrangement and reservation services sector in the next few years.

The hospitality industry has found that the higher a family's budget, the more concerned they are about environmental and cultural sustainability. Luxury operations that craft experiences that engage the family, and especially Gen Z, will see the long-tail impact as this generation has more control over vacation decisions.

U.S. Travel is entering a new decade, and the trade group seems to be aware that maintaining growth for the next 10 years will require that it asserts itself politically more than ever before.

Employees are always going to need to travel. Emerging technologies may hold the key to a more sustainable future for corporate travel.

For too long, Oracle Hospitality, a giant in the hotel tech space, has prioritized internal needs. Now it's changed its tune. It says it's making hotels the boss. The long overdue customer-first approach is laudable. But there's still work to do.

Don't fault airlines for lack of innovation. It's a risky business that doesn't always reward companies that act boldly. Instead, take solace in knowing that airlines are embracing smaller innovations that could make travel better.