Millennial Parents Are Bringing a New Generation to Family Travel: New Skift Research
Skift Take
Families headed by millennial parents are taking an ever larger share of the family travel market. To win them over, the industry needs to know what sets them apart from their generational peers.
The perspective of the millennial parent, or millennial family, is one that is not often considered, even though in many countries, the majority of those in this generational cohort have children. Millennials in general remain an appealing target market for the travel industry due to their unique values, behaviors, and preferences (and that’s not to mention the generation’s size and growing spending power). But does being a parent change what we have come to know is true about millennials?
In our latest report, Millennial Parents: The New Generation of Family Travel, Skift Resea
