The Saudization of Saudi Tourism
The war gave Saudi tourism the clarity it could not give itself: the durable market is domestic and regional, the leadership is Saudi, and the reset is real.
the most powerful room in global travel returns to new york City.
September 22-24.
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Five Types of Travelers Driving Premium Demand
Premium is evolving beyond a product category to become an entire ecosystem. Instead of chasing each other’s offers and upgrades, travel brands should leverage the premium economy through the lens of customers they already interact with.
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Norwegian Air To Buy Nordic Leisure Travel Group in $843m Bet on End-to-End Travel
Why settle for just the airfare when you can own the whole holiday?
Europe Leads May’s U.S. Tourism Slide
Western Europe makes up more than 35% of the high-spending overseas tourist crowd. Federal data shows they’re continuing to pull back on U.S. travel.
Africa Is Not a Country, But the Travel Industry Keeps Treating It Like One
A localized Ebola outbreak is leading to a continent-wide demand slump. The mechanism is well understood and almost nothing has been done about it.
World Cup Host Cities Are Spending Millions to Tell Wary Tourists: You’re Welcome Here
The World Cup handed host cities a global stage. Marketing videos underscore how host cities are using it to reassure a world that has grown more hesitant to book U.S. travel.
Hotels Are Hoping For a Last-Minute World Cup Surge. Will It Come?
Operators are banking on spur-of-the-moment travel from soccer fans who want to see their favorite teams play in the World Cup. Data suggests there are reasons to be optimistic, but it’s still not clear how big of a surge last-minute bookings will bring.
Canadian Travel to the U.S. Rebounds, But Still Far Below 2024 Levels
Two months of gains is progress — but Canadian trips to the U.S. are still down nearly 29% from two years ago.
Egypt Emerges as the Winner in the Middle East’s Travel Shake-Up
The Iran war hasn’t destroyed Middle East travel demand — it has reshuffled it. Egypt is picking up what the Gulf is losing.
The World Cup Promised to Go Green. This One Could Be the Most Carbon-Heavy Ever
Transportation is the main problem. Progress in emission reductions at the World Cup would come from concentrating future tournaments in single countries.
Dubai Took a Hit — IHG Is Betting on Egypt, Saudi, and a Q4 Recovery
IHG’s Middle East hotels are filling up with GCC and Indian travelers, but the European market hasn’t come back.