Cruise Lines Ramp Up Investment in Private Island Experiences
Photo Credit: Royal Caribbean's Perfect Day at Coco Cay features a mix of beach activities and theme park-style experiences. Royal Caribbean Cruises
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Cruise ship private island experiences in the Caribbean are taking off in new directions. With everything from ecotourism and wellness to theme park activities, passengers can do a whole lot more than lie on the beach.
We've seen competition between cruise lines jockeying to build the biggest and most tricked-out ship for a while. Now cruise lines are bringing some of that competitive spirit to the private island experience offered on Caribbean cruises.
The new options are as distinctive as the cruise lines themselves. MSC Cruises' new Ocean Cay is the impressive result of a four-year restoration of what was an industrial waste site. Royal Caribbean’s Perfect Day at Coco Cay, which may be the first in a series of such islands around the world, underwent a $250 million transformation last year. Virgin Voyages designed its sophisticated Beach Club for adults only.
Cruise experts predict that this is only the beginning, as more cruise lines seek to differentiate themselves in a competitive market. Travel advisors and their clients will want to stay tuned to see what comes next.
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