Skift Take

Cruise ship private island experiences in the Caribbean are taking off in new directions. With everything from ecotourism and wellness to theme park activities, passengers can do a whole lot more than lie on the beach.

Whether you are a home-based travel advisor or you work in a large office servicing high-profile accounts, the Travel Advisor Innovation Report will have you covered with the trends, news, and features you’ll need to stay on top of an ever-changing marketplace.

We’ve seen competition between cruise lines jockeying to build the biggest and most tricked-out ship for a while. Now cruise lines are bringing some of that competitive spirit to the private island experience offered on Caribbean cruises.

The new options are as distinctive as the cruise lines themselves. MSC Cruises’ new Ocean Cay is the impressive result of a four-year restoration of what was an industrial waste site. Royal Caribbean’s Perfect Day at Coco Cay, which may be the first in a series of such islands around the world, underwent a $250 million transformation last year. Virgin Voyages designed its sophisticated Beach Club for adults only.

Cruise experts predict that this is only the beginning, as more cruise lines seek to differentiate themselves in a competitive market. Travel advisors and their clients will want to stay tuned to see what comes next.

For more coverage of pertinent issues, click here.

Any suggestions for the coverage you would like to see are welcome. Feel free to contact me at [email protected].

— Maria Lenhart, Travel Advisor Editor

Featured Story

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Europe’s Tourism Fallout From the Mobile World Congress Cancellation: Canceling a major event like Mobile World Congress will undoubtedly have a huge impact on the tourism industry. The question is whether the organizations that decided to cancel the event will provide any assistance to affected businesses.


Sabre and Farelogix Leave Merger in Judge’s Hands as the Justice Department Rests Case: A federal judge heard closing arguments in the U.S. government’s antitrust suit to block Sabre’s acquisition of Farelogix. Inside the courtroom, Judge Leonard Stark’s comments didn’t show his hand. The case seems a close call.


Europe Is Shaping the Luxury Eco-Resort Movement: You may start seeing the term “eco-resort” pop up more and more. But in investigating the trend, we discovered a variety of definitions, which makes the actual meaning of the term nebulous. It’s best to look to Europe for clarification.

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Tripadvisor Forecasts Experiences and Dining Will Eclipse Hotel Revenue in 2020: When Tripadvisor first started diversifying away from its hotel-auction business several years ago, it was mostly aspirational because its experiences and dining businesses were relatively small. Now there is a bit of revenue meat on those bones. Still, meaningful profits will be slow going in this competitive climate.

Expedia Chairman Barry Diller Rips His ‘Bloated’ Company as ‘All Life, No Work’: The straight talk from Diller and Kern will likely delight Wall Street and rankle former management and current employees. Employees will have to buy into the new vision if there’s any hope it will become reality.


Alaska Airlines Joins Oneworld Alliance: What That Means for Flights Out of Seattle: Alaska Airlines startled the airline world by announcing it will enter the Oneworld global alliance. It also plans to coordinate more deeply with American, especially after American launches London and Bangalore flights from Seattle. But will the two be able to compete with powerhouse Delta, which also flies internationally from Seattle?

News You Should Know

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Forbes Travel Guides Reveals 70 New 5-Star Hotels

Some of Japan’s Ancient Castles Opening for Overnight Stays

Skift Travel Advisor Editor Maria Lenhart [[email protected]] curates the Skift Travel Advisor Innovation Report. Skift emails the newsletter every Tuesday. Have a story idea? Or a juicy news tip? Want to share a memo? Send her an email.


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Tags: cruises, travel advisor innovation report

Photo credit: Royal Caribbean's Perfect Day at Coco Cay features a mix of beach activities and theme park-style experiences. Royal Caribbean Cruises

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