Tourism News

Sargassum has gone from a nuisance to a structural threat for Caribbean tourism, and 2026 is shaping up to be the worst year on record.

Vietnam is building on one of Southeast Asia’s strongest tourism growth stories through regional partnerships, stronger air connectivity, and infrastructure investment, a strategy that is helping it pull ahead.

Treating women as a monolith isn't a diversity failure — it's a revenue leak the industry keeps choosing not to fix.

Saudi Arabia's tourism chief is out and the giga-projects are being scaled back. The Kingdom’s tourism mission may be "unchanged," but is being unmistakably revised.

The global travel industry's framework for managing overtourism was built for rich countries. Ten years after Skift coined the term, that may be the underbelly it has revealed.

At what point in the investment cycle does environmental risk now need to be priced in? The answer, increasingly, is before the land is bought.

Guatemala’s tourism push is about delivery as well as discovery. Routes, rooms, and reliability on the ground are needed to compete for high-spending travelers who have established choices elsewhere in the region.

A new report from Skift Research and Skift Advisory assesses how Caribbean destinations are navigating an exciting yet uncertain future, offering a framework for travel leaders to gain a competitive advantage in this dynamic and growing region.

As of April 2026, the index stands at 99. The East is gaining. The West is losing ground.

Expedia's IShowSpeed partnership is another signal that creator marketing has moved from experiment to core strategy among travel brands — though it’s not yet clear how its social media impressions are converting to bookings.