Skift Take

With natural disasters becoming so regular, “Stay it Forward” campaigns that see tourists helping to rebuild destroyed towns and beaches will be the new norm.

Officials in a Florida Panhandle beach town are hoping tourists want to do more than frolic in the surf and lay in the sun.

They’re hoping tourists will help rebuild a neighboring beach town devastated by Hurricane Michael in 2018.

Officials in Panama City Beach on Tuesday introduced a program that allows tourists during their visit to help build homes and plant sea oats in the sand dunes of neighboring Mexico Beach, which was demolished by the category five storm.

The tourism promotion agency is offering a “Stay it Forward” package for tourists interested in helping out.

Dan Rowe, CEO of Visit Panama City Beach, said tourists during visits have been asking how they can help area residents. Compared to surrounding areas, Panama City Beach was comparatively unscathed by Hurricane Michael.

“Mexico Beach has come a long way but there is still work to do,” Rowe said.

This article was written by The Associated Press from The Associated Press and was legally licensed through the NewsCred publisher network. Please direct all licensing questions to legal@newscred.com.

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Tags: climate change, florida, voluntourism

Photo credit: Tourists helping to rebuild a neighbouring beach town. Gerald Herbert / The Associated Press

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