How Global Event Planners Need to Think About China’s Secondary Cities
Photo Credit: The W Xi'an in northwest China is shown here. Marriott has a joint venture with Alibaba. Marriott International
Skift Take
China has become a hot spot for global business travel, and its secondary cities are evolving to accommodate larger conferences and conventions. What should event planners know?
Asia is quickly becoming a powerhouse in the global events sector, with China accounting for much of the growth.
As a destination in transition, however, certain cities and regions stand to gain the most events business due to more developed infrastructure for hosting large meetings and conferences.
A new report from TUI-owned Pacific World outlines the growth of China's event sector and the trends that are determining its path forward. China's Belt Road Initiative is bringing visitors from destinations around the world to meet and do business in more secondary cities.
"Industrial cities drive trading interests fr
