The appetite for culinary tourism is growing, sparking demand for experiences beyond cooking classes and dining in Michelin-starred restaurants. Travel advisors and tour operators need to seek out new and inventive ways to satisfy what clients crave.
Whether you are a home-based travel advisor or you work in a large office servicing high-profile accounts, the Travel Advisor Innovation Report will have you covered with the trends, news, and features you’ll need to stay on top of an ever-changing marketplace.
For many travelers these days, local food experiences are taking precedence over museums and iconic landmarks. Making pasta with an Italian grandmother in Calabria or breaking bread with a family in their centuries-old farm in Portugal are the preferred ways to connect with a destination.
What’s behind the expanding — and deepening — interest in culinary tourism? Along with a desire for engaging experiences, travel experts credit the plethora of food and travel shows, along with the craze for posting foodie pics on social media.
Needless to say, feeding the growing demand for creative culinary experiences presents tremendous opportunities for travel advisors and tour operators. There are challenges as well, particularly in finding new options in well-worn tourist areas. Another is that lesser-known destinations offering first-rate food discoveries may not also have the accommodations and other infrastructure to match.
For more coverage of pertinent issues, click here.
Any suggestions for the coverage you would like to see are welcome. Feel free to contact me at [email protected].
— Maria Lenhart, Travel Advisor Editor
Travel Advisors Stay Fresh on Trends as Demand Grows for Culinary Experiences: Instagram and the influence of Anthony Bourdain turned travelers into culinary experience hunters. Travel advisors would be wise to focus on this growing culinary travel trend.
Is the Future of Wellness Travel in Going Niche? Wellness travelers don’t just want cookie-cutter retreats anymore. In 2020, expect more creative, specialized wellness experiences that cater to more of what this style of traveler really wants.
Business Travel Airfares to Remain Flat in 2020: AMEX GBT Report: The good news is that airfares aren’t set for a major increase in 2020. The bad news is that a softening in the financial outlook for global businesses is the likely cause.
Looming U.S. Sanctions, Regional Unrest Threaten Turkey’s Vibrant Tourism Rebound: Turkey until recently was hailed as one of Europe’s most attractive travel destinations. But rising geopolitical tensions and souring relations between Washington and Ankara are now threatening the fragile sector’s growth and potential.
Plantation Backlash Forces Destinations in U.S. South to Rethink Marketing: Many destinations in the South lean heavily on plantations to attract events and tour groups, but the tide is slowly turning. Many people would now rather pursue truth and reconciliation instead of romanticizing the places where slavery took place.
African Cities Invest to Boost Cruise Ship Arrivals: Overcrowding in traditional markets and a growing demand for more adventurous itineraries will help Africa attract more cruise lines to its ports. But key to any future growth is understanding that cruise ships require more than just bricks and mortar on the quayside.
Bold and Outrageous Predictions for the Travel Industry in 2020: One of our goals is to always surprise our readers. So we asked our editors to push the envelope on making predictions for the New Year. They did not disappoint, from Amazon buying Expedia to JetBlue going away. What we are really trying to do here is prepare our readers for more of the unexpected in 2020 — and we’ll be there to cover it.
Skift Travel Advisor Editor Maria Lenhart [[email protected]] curates the Skift Travel Advisor Innovation Report. Skift emails the newsletter every Tuesday. Have a story idea? Or a juicy news tip? Want to share a memo? Send her an email.
Have a confidential tip for Skift? Get in touch
Photo credit: In this Sept. 28, 2013, photo, people purchase food at the Southern Ground Music & Food Festival in Nashville, Tennessee. Travel advisors face the challenge of coming up with new foodie destinations. 112089 / 112089