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Whether you are a home-based travel advisor or you work in a large office servicing high-profile accounts, the Travel Advisor Innovation Report will have you covered with the trends, news, and features you’ll need to stay on top of an ever-changing marketplace.

Travel built around music festivals, concert tours, and blockbuster Broadway shows is big business, but are travel advisors getting a piece of it? While not all festival organizers are receptive to working with travel professionals, there are many opportunities for travel advisors to help their clients score tickets to coveted events and plan memorable trips around them.

Along with events, destinations with strong entertainment options are gaining in popularity, with travelers heading to cities like New Orleans, Louisiana, and Nashville, Tennessee, where music is marketed as a main attraction. Las Vegas, which has morphed from gaming capital to entertainment capital, is perhaps the prime example.

Clearly music tourism is a likely area for travel advisors to focus on, given its appeal to all ages, whether it’s kids checking out the latest pop acts or their elders grooving to the Beach Boys. Our story looks at how travel advisors can stop missing the beat.

Any suggestions for the coverage you would like to see are welcome. Feel free to contact me at mbl@skift.com.

— Maria Lenhart, Travel Advisor Editor

Featured Stories

New Orleans street musicians delight visitors.

Music Tourism and Millennials Can Be the Right Mix for Travel Advisors: Music travel is gaining popularity as tourists look for new experiences. There are plenty of opportunities for travel advisors, even though some of the big festivals are trying to keep all the business to themselves.

The Complicated Business of Saving Elephant Tourism: A Skift Deep Dive: Given the complexity of Asian elephant tourism, it’s natural for rifts to form. A lot of people want to do the right thing, but there are many issues that are still up in the air — and a lot of business is at stake.

Luxury

Why the Luxury Sabbatical Travel Trend Looks Built to Last: This is only the beginning of the sabbatical movement — a flashpoint in which trends in work, mindfulness, technology, and access all come together. Expect high-end consumers to become accustomed to the idea of taking extended leaves with their families at regular intervals, especially as the millennial generation ages.

Business Travel

Why More Travel Managers Still Aren’t Offering Text Messaging in 2019: When it comes to tech, most travel management companies have focused on improving the user interface or putting in more automated features. Instant messaging hasn’t been high on the list, but thankfully that’s starting to change.

Online Travel

The Way Forward for Expedia May Include Selling Off Businesses: The strategy and vision for the next stage in Expedia Group’s life should include sharp departures from the status quo, but rest assured that the company line for the time being will be stability to keep the peace.

Tourism

New Zealand Tourist Deaths Expose Liability Risks for Adventure Tourism: If tourists increasingly seek adventure when they travel, whose job is it to ensure they are adequately informed of the risks associated with doing so? It’s a tough question to answer.

Hong Kong’s High-Spending Outbound Travel Market Stays Firm: Hong Kong residents are still traveling despite protests that have been going on for six months — or perhaps because of them.

Skift Travel Advisor Editor Maria Lenhart [mbl@skift.com] curates the Skift Travel Advisor Innovation Report. Skift emails the newsletter every Tuesday. Have a story idea? Or a juicy news tip? Want to share a memo? Send her an email.

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Photo Credit: This April 13, 2012 photo shows festivalgoers running toward the main stage to catch the beginning of Kendrick Lamar's set during the first weekend of the 2012 Coachella Valley Music and Arts Festival in Indio, California. Music is playing an increasing role in travel plans. Chris Pizzello / Associated Press