Skift Take

Music tourism, much like adventure or wellness travel, is a fast-growing niche worthy of travel advisors' attention. Not only does it appeal to all age groups, but clients will appreciate help in obtaining tickets and making travel arrangements built around events.

Whether you are a home-based travel advisor or you work in a large office servicing high-profile accounts, the Travel Advisor Innovation Report will have you covered with the trends, news, and features you’ll need to stay on top of an ever-changing marketplace.

Travel built around music festivals, concert tours, and blockbuster Broadway shows is big business, but are travel advisors getting a piece of it? While not all festival organizers are receptive to working with travel professionals, there are many opportunities for travel advisors to help their clients score tickets to coveted events and plan memorable trips around them.

Along with events, destinations with strong entertainment options are gaining in popularity, with travelers heading to cities like New Orleans, Louisiana, and Nashville, Tennessee, where music is marketed as a main attraction. Las Vegas, which has morphed from gaming capital to entertainment capital, is perhaps the prime example.

Clearly music tourism is a likely area for travel advisors to focus on, given its appeal to all ages, whether it’s kids checking out the latest pop acts or their elders grooving to the Beach Boys. Our story looks at how travel advisors can stop missing the beat.

Any suggestions for the coverage you would like to see are welcome. Feel free to contact me at [email protected].

— Maria Lenhart, Travel Advisor Editor

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Skift Travel Advisor Editor Maria Lenhart [[email protected]] curates the Skift Travel Advisor Innovation Report. Skift emails the newsletter every Tuesday. Have a story idea? Or a juicy news tip? Want to share a memo? Send her an email.

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Tags: business travel, events, luxury, online travel, tourism, travel advisor innovation report, travel agents

Photo credit: This April 13, 2012 photo shows festivalgoers running toward the main stage to catch the beginning of Kendrick Lamar's set during the first weekend of the 2012 Coachella Valley Music and Arts Festival in Indio, California. Music is playing an increasing role in travel plans. Chris Pizzello / Associated Press

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