Music Tourism Is a Mixed Score for Travel Advisors
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Music tourism, much like adventure or wellness travel, is a fast-growing niche worthy of travel advisors' attention. Not only does it appeal to all age groups, but clients will appreciate help in obtaining tickets and making travel arrangements built around events.
Travel built around music festivals, concert tours, and blockbuster Broadway shows is big business, but are travel advisors getting a piece of it? While not all festival organizers are receptive to working with travel professionals, there are many opportunities for travel advisors to help their clients score tickets to coveted events and plan memorable trips around them.
Along with events, destinations with strong entertainment options are gaining in popularity, with travelers heading to cities like New Orleans, Louisiana, and Nashville, Tennessee, where music is marketed as a main attraction. Las Vegas, which has morphed from gaming capital to entertainment capital, is perhaps the prime example.
Clearly music touris
