Music Tourism Is a Mixed Score for Travel Advisors

Travel built around music festivals, concert tours, and blockbuster Broadway shows is big business, but are travel advisors getting a piece of it? While not all festival organizers are receptive to working with travel professionals, there are many opportunities for travel advisors to help their clients score tickets to coveted events and plan memorable trips around them.

Along with events, destinations with strong entertainment options are gaining in popularity, with travelers heading to cities like New Orleans, Louisiana, and Nashville, Tennessee, where music is marketed as a main attraction. Las Vegas, which has morphed from gaming capital to entertainment capital, is perhaps the prime example.

Clearly music tourism is a likely area for travel advisors to focus on, given its appeal to all ages, whether it’s kids checking out the latest pop acts or their elders grooving to the Beach Boys. Our story looks at how travel advisors can stop missing the beat.

Any suggestions for the coverage you would like to see are welcome. Feel free to contact me at [email protected].

— Maria Lenhart, Travel Advisor Editor

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Skift Travel Advisor Editor Maria Lenhart [[email protected]] curates the Skift Travel Advisor Innovation Report. Skift emails the newsletter every Tuesday. Have a story idea? Or a juicy news tip? Want to share a memo? Send her an email.

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