Los Angeles Tourism Invests in India With Influencer Campaigns
Skift Take
Indians are keen to travel to Los Angeles — that much is clear. But the city's destination marketer is looking for ways to ensure that Indian visitors don't just show up, but know how to get the most out of the sprawling city.
The Los Angeles Tourism and Convention Board has opened an office in Mumbai, which it says makes it the first U.S. destination marketer to have its own staffed promotional office in India.
The new location joins L.A. offices in London, Sydney, and several cities in China, Kathy Smits, the board's vice president of international tourism, told Skift. She noted that while a lot of other U.S. destination marketers do have a presence in India via their work with agencies, the L.A. outpost will mean Indian employees will be "100 percent devoted to representing Los Angeles" using their in-market expertise.
The reason for the investment? Indians are coming to
