Skift Take

Storefront travel agencies may be fewer in number these days, but some are finding success by reinventing themselves as social hubs for their local communities. With imaginative decor and amenities, these agencies are drawing in customers who had previously been unaware of the value of using a travel advisor.

Whether you are a home-based travel advisor or you work in a large office servicing high-profile accounts, the Travel Advisor Innovation Report will have you covered with the trends, news, and features you’ll need to stay on top of an ever-changing marketplace.

While brick-and-mortar stores of all kinds seem to be facing extinction these days, some innovative storefront travel agencies are bucking this trend. Designed as social hubs, new agencies cropping up on city streets from Brooklyn, New York, to Omaha, Nebraska, are now places where passersby can come in, relax in a lounge-style atmosphere, enjoy a cappuccino, peruse travel books, and chat with a travel advisor.

Owners of these travel agencies say that many of their walk-in customers had never before used a travel advisor or been aware of the services that agencies provide. Many were pleasantly surprised and ended up booking travel. The concept is successful enough that some of these travel agencies are expanding into multiple locations.

It’s good to know that face-to-face connections still resonate and that storefront travel agencies can be a vibrant part of local communities.

For more coverage of pertinent issues, click here.

Any suggestions for the coverage you would like to see are welcome. Feel free to contact me at [email protected].

— Maria Lenhart, Travel Advisor Editor

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Skift Travel Advisor Editor Maria Lenhart [[email protected]] curates the Skift Travel Advisor Innovation Report. Skift emails the newsletter every Tuesday. Have a story idea? Or a juicy news tip? Want to share a memo? Send her an email.

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Tags: business travel, events, lodging, meetings, tourism, travel advisor innovation report, travel agents

Photo credit: The Departure Lounge travel agency in Austin, Texas draws walk-in business with its inviting atmosphere. Departure Lounge

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