Skift Take

Two in three event professionals say they plan to use more technology to power their meetings in the future. But as these innovations mature, finding the right mix to make an impact remains a challenge. This deep dive, based on interviews with numerous experts in the meetings and events sector, explores what’s working and what’s not.

This sponsored content was created in collaboration with a Skift partner.

We’re publishing a new trend report, in partnership with The Venetian Resort Las Vegas: Taking It Offline: How Technology Enhances the Meeting Attendee Experience. This report decodes the evolution currently taking place in event design and explores emerging technologies within the space.

Get the report

The meetings business is in the midst of an exciting revolution: The days of dreary, —analog events are thankfully coming to a close, as tech solutions supercharge the attendee experience. Meetings are quickly becoming more engaging, more interesting, and more valuable as tech solutions supercharge the attendee experience.

For event professionals, the tech revolution represents incredible opportunities. Planning meetings will get easier — as will organizing logistics and managing day-of-event attendee experience. Creativity can thrive when augmented reality, live question and answer sessions, digital heat maps, and other advanced solutions become not just workable but affordable. Venues are integrating new sci-fi–style tools, including beacon technology and 3-D visualizations that make wayfinding easier.

“Quite a few of our customers think outside the box in terms of attendee experience,” said Chandra Allison, senior vice president of sales at The Venetian Resort Las Vegas. “Groups have really embraced interactivity and immersive experience zones, making their attendees participants.”

This exclusive SkiftX report on the future of event technology examines some of the major trends in the meetings and events sector, along with case studies of meetings of all sizes that have successfully integrated the very latest technology in these revolutionary tools. Through interviews with sector experts, hospitality insiders, and event professionals, this report explores the promising future of what’s next.

In this report you’ll find:

  • Interviews with event professionals about how to best integrate technology
  • A look at some of the new, cutting-edge tools that are revolutionizing meetings
  • Details about what works — and what doesn’t — when it comes to event tech
  • Case studies on major events that have successfully demonstrated the power of augmented reality, Bluetooth beacons, and other innovations

Get the report

This content was created collaboratively by The Venetian Resort Las Vegas and Skift’s branded content studio, SkiftX.

Have a confidential tip for Skift? Get in touch

Tags: meetings, meetings and events, technology, The Venetian Resort, the venetian resort las vegas

Up Next

Loading next stories