The meetings business is in the midst of an exciting revolution: The days of dreary, —analog events are thankfully coming to a close, as tech solutions supercharge the attendee experience. Meetings are quickly becoming more engaging, more interesting, and more valuable as tech solutions supercharge the attendee experience.
For event professionals, the tech revolution represents incredible opportunities. Planning meetings will get easier — as will organizing logistics and managing day-of-event attendee experience. Creativity can thrive when augmented reality, live question and answer sessions, digital heat maps, and other advanced solutions become not just workable but affordable. Venues are integrating new sci-fi–style tools, including beacon technology and 3-D visualizations that make wayfinding easier.
“Quite a few of our customers think outside the box in terms of attendee experience,” said Chandra Allison, senior vice president of sales at The Venetian Resort Las Vegas. “Groups have really embraced interactivity and immersive experience zones, making their attendees participants.”
This exclusive SkiftX report on the future of event technology examines some of the major trends in the meetings and events sector, along with case studies of meetings of all sizes that have successfully integrated the very latest technology in these revolutionary tools. Through interviews with sector experts, hospitality insiders, and event professionals, this report explores the promising future of what’s next.