Accor and Alibaba Form Partnership to Attract Chinese Travelers
Photo Credit: Accor is partnering with online retailer Alibaba to appeal to Chinese travelers. This is a dining room at the Sofitel Shanghai Hyland Hotel. Accor
Skift Take
Accor has formed a partnership with online marketplace Alibaba to make it easier for Chinese travelers to book rooms and other services. It's a smart move to appeal to Alibaba's 700 million high-spending consumers who are eager to travel around the world.
French hospitality giant Accor has partnered with Alibaba Group, a global retail commerce business, to develop digital applications and loyalty programs to appeal to Chinese consumers over the next five years.
Alibaba has about 700 million consumers in China, giving Accor an entrée into a lucrative market. Alibaba has a travel arm called Fliggy that will facilitate consumers booking hotels, catering services, and entertainment offerings through Accor. Customers will be able to
