Uber’s Potentially Powerful — Yet Largely Unknown — Event Service
Skift Take
Uber has the potential to be a big tool for corporate event planners, but the company doesn't do a great job of marketing itself.
Skift has documented many times the increasing popularity of rideshare apps among business travelers. It’s one of the most frequently expensed items on their expense reports, and rental car companies are scrambling to find ways to compete in a rapidly changing market.
This is especially true at events, where travelers are usually in an unfamiliar city for only a couple of days. Attendees line up outside of hotels and convention centers, checking their phones for updates on their Ubers and Lyfts. Rideshare has become one of the main tenets of conference transportation, whether organizers officially include it in their meeting plans or not.
This is where Uber Events comes in. Months in a
