Oyo Turns to Danamica for Artificial Intelligence Firepower for Vacation Rentals
Photo Credit: Roughly 2.8 million people have stayed at an Oyo vacation home. Europe is the company's largest market. Oyo Hotels & Homes
Skift Take
Oyo is more than just a budget hotel operator these days. Investments into its vacation home rental business are proof of that.
Oyo Hotels & Homes recent purchase of revenue management company Danamica may have raised some eyebrows across the hospitality industry earlier this month. After all, the hotel chain hasn’t shied away from touting its dynamic pricing strategy as a focal point of its success story so far.
But the deal was made with Oyo’s European vacation rental business in mind, according to Maninder Gulati, the company’s chief strategy officer. Oyo was months into customizing algorithms for each country in the region, finishing at least four, before deciding to acquire the Danish company for an undisclosed fee.
Danamica, founded in 2016, has collected
