Surging Demand for Milestone Celebrations Means New Business for Advisors

As one travel advisor put it, an increasing number of clients want to take the party on the road these days. He was referring to the growing trend of celebration travel: groups of family or friends traveling together to mark a significant birthday, anniversary, or other milestone. While destination weddings have long been part of this, the scope of destination celebrations is expanding in all kinds of directions.

While some of the demand is fueled by an increased number of affluent consumers willing to pay for extraordinary bonding experiences, social media may be another factor. Whatever the reason, celebration travel is a potentially lucrative niche for travel advisors, with possible sources no further away than the existing client base. It’s definitely time to ask: What do you have to celebrate?

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— Maria Lenhart, Travel Advisor Editor

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Skift Travel Advisor Editor Maria Lenhart [mbl@skift.com] curates the Skift Travel Advisor Innovation Report. Skift emails the newsletter every Tuesday. Have a story idea? Or a juicy news tip? Want to share a memo? Send her an email.