An Accor Deal for Oyo Rival Treebo Could Give It a Brand Foothold in Europe


Skift Take

Accor is still seemingly on the hunt for acquisitions, and this one is pretty eye-catching. Treebo and its rival Oyo have disrupted the Indian hotel market, and now it looks like they will do the same in Europe and elsewhere.

Accor has been fairly quiet over the last couple of months on the acquisition front but it looks like another deal is in the offing with reports in India suggesting the French company is keen on investing in Indian budget hotel brand Treebo. While it might not be a household name in Europe and North America, Treebo is a rival of Oyo, which has gen