How Event Planners Deal With Digital Distraction


Skift Take

You can’t really fight the contemporary addiction to smartphones. Instead, come up with creative ways to inject events with IRL engagement accompanied by digital tools that enhance the event experience.

Are you reading this on your phone right now instead of paying attention to what you’re supposed to? If so, we’re honored. This week we asked a few meeting planners about strategies for keeping attendees engaged despite digital distraction. Methods vary, but ensuring that attendees are able to relate to not just the content in front of them but others around them is key. Check out the story below. We’ve also got a deep dive into the serious ramifications that Google Maps’ evolution into an all-purpose tool has for not just travel, but