Amazon Enters Skincare Industry Armed With Its Algorithm
Photo Credit: Amazon is getting into the skincare game with its new private-label brand, Belei. Pixabay / @Free-Photos
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Amazon runs on user data. This gives the company the potential to develop its own health and wellness products specifically addressing what consumers are looking for now.
Amazon has been making a hard push into health, wellness, and beauty lately. The company recently introduced six new Alexa health care skills from industry leaders such as Express Scripts, Cigna, and Boston Children's Hospital, allowing customers to access personalized medical information through the device. This development followed Amazon’s purchase of online pharmacy PillPack, as well as the launch of Haven, a joint health care venture created with JPMorgan Chase and Berkshire Hathaway to improve patient care and costs for employees and families affiliated with the three companies.
The retail behemoth has also developed its own private-label products in the health and wellness space. The company’s Solimo and Mountain Falls product lines make a range of products traditionally found in drugstores, such as sunscreen, body wash, hand sanitizer, and gummy vitamins. Recently, Amazon introduced Belei, its in-house skincare line made up of 12 products.
Skincare is one of the larg
