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JetBlue is finally launching international service from the East Coast to London. Announced last week, service will initially begin from Boston and New York JFK to London on JetBlue’s fleet of A321neos. It’ll take until 2021 until flights fully get underway.
For loyalty members, this is welcome news. Expanded availability into Europe means that TrueBlue members can now earn points for flying across the Atlantic while it’ll now be possible to use that currency to book international flights without leaning on the airline’s partners. Overnight, TrueBlue points will become more powerful.
As to the value of each mile spent, there’s a lot of variability in the equation. When booking award tickets through TrueBlue, the value of each mile is tied directly to the revenue price of the ticket being sold. Expensive seats off the shelf will thus translate to users spending a ton of miles to fly to Europe.
The good news is that JetBlue’s entry into the market should push global flights to London down in cost — meaning the number of points required to cash in an award seat should rarely be excessive. But those looking for a screaming deal to London bookable with TrueBlue points may be waiting for a while.
— Grant Martin, Business of Loyalty Editor
Skift Stories and More Expert Insight
Delta Air Lines Plans to Reduce Seat Recline in Bet to Make Flyers Happy: Delta Air Lines is doing something unusual to try to boost customer satisfaction: It’s reducing seat recline by roughly half on 62 airplanes that often fly business routes shorter than two hours.
Is Accor the Next Starwood? What’s Next for Hotel Mergers: Starting with IHG’s $430 million purchase of Kimpton in 2015, the hospitality industry has seen a wave of massive mergers and acquisitions, two of the largest being Marriott’s $13.3 billion merger with Starwood in 2016 and Accor’s $2.7 billion buy of Fairmont, Raffles, and Swissotel. Accor could be next.
JetBlue Looks Beyond London for Transatlantic Expansion: JetBlue is eyeing flights to Paris and Amsterdam from the East Coast as well as other UK cities besides just London.
Low-Cost Airline Startup Sees Promise in Smaller Airports: Last week brought news of another new U.S. airline startup, the brainchild of Andrew Levy, United’s former chief financial officer who before that co-founded and ran Allegiant. This startup targeting secondary airports with newly ordered Airbus A220s follows David Neeleman’s return to the U.S.
Marriott’s New Contract With Expedia Signals a Shift in the Direct Booking Wars: With Marriott International and Expedia Group finally completing their contract negotiations, the deal they’ve struck could have an impact on the relationship between hotels and online travel agencies more broadly going forward.
JetBlue Is Flying to Europe: Breaking Down the Competition: JetBlue Airways revealed what had been the worst-kept secret in aviation: It plans to expand to Europe, with service from Boston and New York.
Jet Airways Battles to Stay Afloat: Jet Airways’ fleet has shrunk by almost 90 percent as the cash-strapped airline struggles to find funds to operate, forcing the nation’s oldest surviving private airline to drastically curtail its scheduled flights amid a hunt for a new investor.
Virgin Atlantic Refreshes Business Class for Newest Airbus Jets: Virgin Atlantic has ditched its flying bar in favor of family-friendly sofas on a new fleet of Airbus SE A350 jetliners.
Skift Business of Loyalty Editor Grant Martin [email@example.com] curates the Skift Business of Loyalty newsletter. Skift emails the newsletter every Monday.