Skift Take

In our upcoming webinar on Wednesday, May 8th, 1-2 p.m. EDT, we’ll examine the tactics used by leading retail brands to target high-value customer segments and uncover actionable strategies for travel marketers to build a more sustainable e-commerce model.

This sponsored content was created in collaboration with a Skift partner.

Listen to our recent webinar, How Travel Brands Can Target Offers Like Retail Giants.


Digital travel sales continue to grow in the travel industry, with some estimates predicting the industry earned close to $700 billion in 2018. But despite this success, today’s travel brands face a looming e-commerce crisis. Mass discounting, a tactic utilized by 93 percent of travel industry marketers, has conditioned consumers to expect large discounts on travel purchases, cutting into profit margins and leading to diminished brand recognition and loyalty.

In order to build a more sustainable e-commerce model for the long term, today’s travel brands must shift away from this one-size-fits-all online discounting approach. This is something they can accomplish by rethinking their sales and marketing strategies to create gated offers – promotions and special discounts designed to target members of a particular group based upon their occupation, life stage or affiliation.

In this webinar, Skift and SheerID examine the trillion-dollar spending power behind high-value customer groups like military, college students, teachers, and seniors and what motivates them to make purchasing decisions. By following the lead of industry-leading retail brands, we’ll uncover actionable strategies and tactics for travel marketers to apply to their own business to drive new customer acquisition and loyalty.

What you’ll learn in this webinar:

  • Understand the spending power and motivators of often overlooked customer segments like students, military, teachers, and seniors
  • How retail brands like Globus, T-Mobile, and Urban Outfitters have evolved their sales and communications tactics to build trust and foster long-term brand loyalty with customers
  • Actionable strategies for travel marketers to revamp their sales efforts through gated offers


This content was created collaboratively by SheerID and Skift’s branded content studio, SkiftX.

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Tags: booking, digital, ecommerce, marketing

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