Destinations Say Public-Private Partnerships Help With Overtourism
Photo Credit: A 2016 festival in Auckland, New Zealand. Auckland Tourism / Todd Eyre
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Destinations have realized that partnerships and collaboration between public and private forces are the best way to create sustainable tourism growth. Time will tell, though, whether this approach has a lasting impact on global tourism outcomes.
Around the world, a diverse set of destinations have come to the understanding that tourism officials need to pivot from destination marketing to destination management to prepare for the future and prevent the negative effects of overtourism.
During a panel at the World Travel and Tourism Council's Global Summit in Seville, Spain, on Wednesday, various destination leaders from around the world gave some insight into how more robust planning and partnerships are paving the way for more sustainable tourism outcomes.
"It's complex, takes a great deal of collaboration and progressive policies," said moderator Mark Wynne Smith, global CEO of JLL Hotels & Hospitality Group.
Public-private partnerships were the primary topic of discussion, particularly as destinations move to five- and 10-year plans to address overtourism and impacts on local communities while sti
