Successful Entrepreneurs Reinvent Themselves as Well-Being Gurus
Photo Credit: Unsplash / @andrewtneel
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It makes sense that entrepreneurs who have become household names would want to be associated with wellness. It could help them stay relevant and get in on a growing movement.
It seems like simply being known for your beauty or fitness brand is passé these days.
Take Bobbi Brown: After selling her eponymous beauty company to Estée Lauder in 1995, she stayed on to lead the brand until two years ago, when she left due to conflicting ideas about the future of the company (our guess is that she wanted to keep up with the current clean beauty trend).
She now oversees a whole new kind of empire, this time focused on where beauty and wellness meet. “I believe wellness and beauty are interconnected. The better you feel, the better you look,” Brown recently told CNBC. In addition to offering a line of supplements and other wellness goods, she has also launched a wellness-themed editorial site, as well as The George, a “wellness and design hotel” located in Montclair, New Jersey.
Meanwhile, Taryn Toomey, a well-known name among millennial fitness fans, wants to be known for more than her popular workout, The Class. By growing The Retreatment branc
