Some might call Hyatt a historically sleepy hotel company, sticking to its guns and avoiding making large, but potentially risky, changes for decades. However, the company is now making waves to position itself for the future, and we don’t think the company is going to be quiet anymore.

In Skift Research’s latest report out today, A Deep Dive Into Hyatt 2019: Making Waves in Wellness and Hospitality, we focus on Hyatt’s dramatic push into wellness in order to increase customer loyalty as well as the company’s asset disposition program and corresponding shift to a more fee-based business.

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Our research indicates small, but mighty, Hyatt is making waves in positioning itself for the future by selling properties and shifting asset-light, by creating stronger partnerships with hotel owners, managers, and employees, and by driving stronger customer loyalty by enhancing guest experiences. The company’s $1.5 billion asset disposition program will continue to free up capital for the company to pursue additional growth opportunities, and the recent acquisition of Two Roads Hospitality is helping the company to aggressively expand its fee-based (management and franchise) business. At the same time, Hyatt is increasingly focused on tapping into the quickly growing wellness segment at the intersection of tourism and everyday life by developing offerings for its employees to maintain their well-being and for its customers to be able to continue their wellness and mindfulness practices right in the comfort of Hyatt’s hotel rooms.

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What You’ll Learn from this Report:

  • An overview of Hyatt by the numbers: Sales, earnings, supply, and pipeline
  • Geography and property types: Hyatt’s past, present, and future
  • Detail on Hyatt’s increased focus on wellness to drive customer loyalty
  • Sizing up the wellness opportunity for Hyatt
  • Profit margin analysis of wellness-related businesses
  • A progress report on Hyatt’s asset disposition program
  • A roadmap of Hyatt’s journey from asset-heavy to asset-light
  • A description of other areas of strength for the company
  • Skift Research forecasts for Hyatt’s 2018 and 2019 RevPAR (revenue per available room), revenue, and earnings
  • Company risks

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