Skift Take

Jumeirah Group is certainly ratcheting up its plans. Broadening its brand portfolio will help with name recognition.

Series: New Luxury

Luxury Travel News

The Skift New Luxury column is our weekly column focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.

By the end of next year, the Jumeirah Group will have doubled the number of brands in its portfolio to four.

At the International Luxury Travel Market (ILTM) conference in Cannes, France, the company revealed plans for a new upper upscale lifestyle brand, which will join the Burj Collection, Zabeel House, and the signature Jumeirah brands.

The openings represent a significant statement of intent with CEO Jose Silva hoping to grow the portfolio from 15 hotels in 2018 to a total of 35 to 50 properties.

Jumeirah is certainly a luxury hospitality company worth keeping an eye on over the next couple of years.

For feedback or news tips, reach out via email at [email protected] or tweet me @paddywhyte.

— Patrick Whyte, Europe Editor

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Skift Europe Editor Patrick Whyte [[email protected]] curates the New Luxury newsletter. Skift emails the newsletter every Tuesday.

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Tags: hospitality, hotels, ILTM, jumeirah, luxury

Photo credit: Jumeirah Group's Zabeel House brand. The company is looking to expand over the coming years. Jumeirah Group

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