The Skift New Luxury newsletter is our weekly newsletter focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.

By the end of next year, the Jumeirah Group will have doubled the number of brands in its portfolio to four.

At the International Luxury Travel Market (ILTM) conference in Cannes, France, the company revealed plans for a new upper upscale lifestyle brand, which will join the Burj Collection, Zabeel House, and the signature Jumeirah brands.

The openings represent a significant statement of intent with CEO Jose Silva hoping to grow the portfolio from 15 hotels in 2018 to a total of 35 to 50 properties.

Jumeirah is certainly a luxury hospitality company worth keeping an eye on over the next couple of years.

For feedback or news tips, reach out via email at pw@skift.com or tweet me @paddywhyte.

— Patrick Whyte, Europe Editor

5 Looks at Luxury

Luxury Hotelier Jumeirah to Launch Neighborhood-Friendly Brand in 2019: And not only that, but it’s also jumping on the luxury soft brand collection bandwagon, too.

The Next Big Destinations for Luxury Brands: Where will luxury travelers be jetting off to in 2019? For clues, look at where the world’s high-end brands are opening their newest properties.

Returning to Supersonic: One Company’s Plan to Go Back to the Future: Competition is heating up for supersonic travel and Aerion has established an interesting team to speed up high-end business travel. If it works, the glamour of high-speed crossings will finally return, and the world will open up a bit more.

Europeans Traveled Abroad More in 2018 But the Pace Slowed: Europeans did more outbound international travel this year than last year. The pace of growth was not as torrid as in the past, however. Experts forecast a similar modest growth rate for 2019.

Why Is It Getting Harder for Boutique Hotel Brands to Expand in Asia? Boutique American and European hotel brands aim to expand in Asia, but will soon realize it’s more difficult than they imagined, and it’s only going to get harder. Here’s why, and how they can make a go of it.

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Skift Europe Editor Patrick Whyte [pw@skift.com] curates the New Luxury newsletter. Skift emails the newsletter every Tuesday.

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Photo Credit: Jumeirah Group's Zabeel House brand. The company is looking to expand over the coming years. Jumeirah Group