The Next Big Destinations for Luxury Brands


Skift Take

Where will luxury travelers be jetting off to in 2019? For clues, look at where the world's high-end brands are opening their newest properties.

Often you can predict the next hot destination by where major luxury hotel brands are setting up shop. After all, these brands spend a great deal of time and money deciding where they need to be. So, when a cluster of luxury properties open in one place, it's a good indicator demand will follow supply. For nearly a decade, Tourism Australia has been devoting more resources toward developing its luxury tourism product. During the past few years, international luxury hotel brands have taken notice, significantly beyond Sydney and Melbourne (although there has been plenty of development in Australia's two largest cities as well.) In its recent Future 100 report, JWT Intelligence called out Hobart, the