IHG is revamping its luxury suites and rolling out new training to help cater to a rising trend in multi-generational travel. Who knew family values could be such good business?
One of Hyatt's many business models is to take indie luxury hotels that pride themselves on being boutique-y, providing them the benefits of Hyatt (distribution! marketing! operational support!) and then downplaying any sign of corporate involvement in the eyes of guests. So far, it's working.
Nobu Hotels is testing out its restaurant-led hospitality strategy in a market where its luxury cachet is less established. Both Warsaw locals and Nobu's global superfans will need to buy in.
As conferences like ILTM get larger — and concepts like luxury and sustainability infiltrate more sectors and price points of the travel industry — it can start to feel like the overuse of these terms is a red flag of sorts.
This Skift Trends Report, produced in partnership with International Luxury Travel Market (ILTM), explores the many disruptions in luxury travel where tired narratives about what upscale travelers want no longer suffice.
Customer Lifetime Value: Loyalty Pivots Toward the Long Game The Shift From The Experience Economy to The Transformation Economy How Fashion and Retail Marketing Are Influencing Luxury Hospitality Content 7…
Customer Lifetime Value: Loyalty Pivots Toward the Long Game The Shift From The Experience Economy to The Transformation Economy How Fashion and Retail Marketing Are Influencing Luxury Hospitality Content 7…