Travel Advisor Innovation Report: South African Agents Build Trips for the Untraveled
Photo Credit: Traveling Cheapskates co-founder Pearl Nkosi is shown at Table Mountain National Park in South Africa. Traveling Cheapskates
Skift Take
Whether it's an appeal to young black South Africans or seniors who fear paying a single supplement, travel advisors who know the particular needs of their own peer groups can have a built-in advantage.
Finding ways to serve the particular needs of your own peer group can be a powerful strategy for travel advisors. Two enterprising, young, black South Africans did just that by turning their own love of traveling, particularly within their own fascinating country, into a business. Rarely encountering people like themselves on the road, they turned to social media to inspire other black South Africans to get out and explore. Out of this came Traveling Cheapskates.
A world away in San Diego, a travel advisor was finding that in her peer group, seniors were often canceling or not booking trips because they lacked someone to travel with. To remedy this, Pat Hager founded a site called Senior Travel Buddy designed to put solo travelers in touch with each other.
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