Instagram Helps Shape New Honeymoon Experiences


Skift Take

Well-heeled newlyweds are hoofing to destinations far beyond the beach for their honeymoons these days. Influenced by Instagram and luxury travel advisors, couples with means are looking for more meaningful, adventure-filled post-wedding getaways.

For couples used to traveling in luxury, the “fly-and-flop” honeymoons of yore just won’t do. Instead, the soon-to-be-betrothed are looking for adventure in all sorts of new places. "Honeymoons were very basic," said Renee Strauss, CEO of Wedaways.com, a wedding and honeymoon planning agency.  "People didn’t do a lot of exploring on their honeymoons. They went to a tropical resort to relax and they just were not as hungry for experiences." But times have changed, and much of that change has been generational. Millennials are the ones altering the honeymoon paradise paradigm, bringing their famed mindset with them. “This generation is more active and adventurous. Th