Our latest report dives into how hoteliers are embracing digital transformation to create direct relationships with meeting planners, optimize the group sales and marketing process, and lower the overall cost of group acquisition. Download the report to learn more!
We’re publishing a new Skift Trends Report in partnership with CVENT: How Technology is Disrupting the Multibillion Dollar Meetings Industry, that explores how hoteliers are using digital marketing solutions to optimize the sales and sourcing experience, and build more personalized relationships with meeting and event planners.
Hoteliers are increasingly embracing digital transformation to market themselves more effectively to group planners in the face of mounting pressures coming from every angle of the meetings and events industry.
Today, for example, hotels are hampered by the rising costs of meeting and event group acquisition. There is more competition from a growing array of meetings destinations and a robust hotel development pipeline worldwide. Real estate prices and labor are skyrocketing in many urban markets, and it’s more expensive every year to maintain and expand regional sales offices.
At the same time planners are facing rising expenses throughout the event lifecycle while their budgets remain relatively flat. To combat this, they need ways to source hotels that will help them save time and find the most suitable properties for their specific needs.
In this report, you’ll learn:
- How digital transformation is revolutionizing the meetings industry, and helping hotels to foster a more direct customer relationship
- How hoteliers and planners are striving to optimize different parts of the event lifecycle using online tools
- The economic and human benefits of shifting towards digital marketing platforms
- Why the convergence of on-demand small meetings and corporate travel is important for hoteliers
We recently hosted a webinar, How Technology Is Disrupting the $565 Billion Meetings & Events Industry to further discuss these trends with top executives from Kimpton Hotels and Cvent Hospitality Cloud. Register to get a recording of the webinar here.