How Technology is Disrupting the Multibillion Dollar Meetings Industry

Hoteliers are increasingly embracing digital transformation to market themselves more effectively to group planners in the face of mounting pressures coming from every angle of the meetings and events industry.

Today, for example, hotels are hampered by the rising costs of meeting and event group acquisition. There is more competition from a growing array of meetings destinations and a robust hotel development pipeline worldwide. Real estate prices and labor are skyrocketing in many urban markets, and it’s more expensive every year to maintain and expand regional sales offices.

At the same time planners are facing rising expenses throughout the event lifecycle while their budgets remain relatively flat. To combat this, they need ways to source hotels that will help them save time and find the most suitable properties for their specific needs.

In this report

• How digital transformation is revolutionizing the meetings industry, and helping hotels to foster a more direct customer relationship
  
• How hoteliers and planners are striving to optimize different parts of the event lifecycle using online tools
  
• The economic and human benefits of shifting towards digital marketing platforms
  
• Why the convergence of on-demand small meetings and corporate travel is important for hoteliers