Hoteliers are increasingly embracing digital transformation to market themselves more effectively to group planners in the face of mounting pressures coming from every angle of the meetings and events industry.
Today, for example, hotels are hampered by the rising costs of meeting and event group acquisition. There is more competition from a growing array of meetings destinations and a robust hotel development pipeline worldwide. Real estate prices and labor are skyrocketing in many urban markets, and it’s more expensive every year to maintain and expand regional sales offices.
At the same time planners are facing rising expenses throughout the event lifecycle while their budgets remain relatively flat. To combat this, they need ways to source hotels that will help them save time and find the most suitable properties for their specific needs.