Introducing The 2018 Skift Global Business Traveler Report

This sponsored content was created in collaboration with a Skift partner.

We’re publishing a new Skift Trend Report in partnership with Turkish Airlines: The 2018 Skift Global Business Traveler Report, that explores the trends and technologies reshaping the corporate travel space.

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Today’s global business travel sector is flying high. Despite recent uncertainty related to the economy and changing political conditions, the Global Business Travel Association (GBTA) 2017 forecast predicts escalating corporate spend on global travel for the remainder of 2018, with estimates that the sector will reach $1.6 trillion by 2020. That’s good news for business travel stakeholders and travel suppliers who serve international travelers. After all, when business travel blooms, so too do revenue and profitability for corporations and the enterprises that serve the industry, from travel management companies to airlines and hotels, railways to rental car companies.

Yet for all this historic and predicted economic success, today’s business travel sector stands on the edge of an invisible precipice. Thanks to the continued evolution of digital technology tools, continued changes in business traveler habits, and broader shifts in the corporate landscape, corporate travel is evolving at a faster pace than ever before. Whether the topic is the growing “consumerization” of business travel, the impact of the sharing economy, new tools like chatbots, or changing attitudes toward loyalty programs, these disruptions are putting travel management companies, corporate travel managers, and travel suppliers on the defensive as they seek to adapt to changing circumstances.

To better understand how each of these evolving dynamics are impacting the relationship between corporate travel managers and employees, and to understand the potential implications for businesses that serve the corporate travel space, Skift is releasing its inaugural 2018 Global Business Traveler Report. This original research initiative offers insights into the corporate travel sector gathered from dual surveys of corporate travel managers and business travelers, with themes designed to mirror four distinct “stages” of the international business travel journey:

1. Pre-Trip/Booking
2. In-Transit
3. In-Destination
4. Loyalty

How are these themes playing out in today’s corporate travel sector? And how do the views of corporate travel managers differ from those of the business travelers they serve when it comes to emerging trends in the business travel space? Read about all this and more in the 2018 Skift Global Business Traveler Report.

In this report: 

• How are broader shifts in technology and consumer travel habits forcing the organizations that serve business travelers to rethink their products and services?
• What do business travelers think about recent industry trends related to artificial intelligence, chatbots, international airline travel, the sharing economy, and loyalty programs?
• How do the attitudes of corporate travel mangers differ from the business travelers they serve, and on what issues do they disagree?

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This content was created collaboratively by Turkish Airlines and Skift’s branded content studio, SkiftX.