Airbnb Is Finally Taking Business Travelers Seriously
Photo Credit: An Airbnb host (left) greeting a guest. The company plans to introduce its first loyalty program in a few months. Airbnb / Airbnb
Skift Take
A new loyalty program coming from Airbnb may be the final straw that gets business travelers to switch to the service.
Buried among the flurry of announcements at Airbnb's event in San Francisco last week was some good news for frequent travelers: The home and tours and activities company plans to launch a loyalty program this summer.
News of the upcoming Superguest program should be a godsend for some frequent travelers who prefer the boutique experience of home rentals but can't pry themselves away from the rich rewards offered by Starwood Preferred Guest, World of Hyatt, or Hilton Honors.
As to whether the perks of Airbnb's Superguest program will be similar to those of a hotel chain, it's still unclear. One thing Airbnb said is th
