A new loyalty program coming from Airbnb may be the final straw that gets business travelers to switch to the service.
Travel Loyalty News
The Skift Business of Loyalty covers the world of hotel, airline, and other consumer loyalty programs in the travel industry. Read more coverage of loyalty here.
Buried among the flurry of announcements at Airbnb’s event in San Francisco last week was some good news for frequent travelers: The home and tours and activities company plans to launch a loyalty program this summer.
News of the upcoming Superguest program should be a godsend for some frequent travelers who prefer the boutique experience of home rentals but can’t pry themselves away from the rich rewards offered by Starwood Preferred Guest, World of Hyatt, or Hilton Honors.
As to whether the perks of Airbnb’s Superguest program will be similar to those of a hotel chain, it’s still unclear. One thing Airbnb said is that Superguest members will get priority access to Airbnb concerts.
According to reporting from Skift’s Deanna Ting, most of the program perks aren’t yet public but will potentially include “discounts, last-minute bookings, and access to exclusive listings.”
The good news is that Airbnb is finally starting to take hardcore business travelers seriously.
— Grant Martin
Skift Stories and More Expert Insight
United Reboots Its Polaris Business Class With a Focus on Consistency: United Airlines overpromised with its Polaris business class. Instead of rethinking business class, it should have focused on providing a simple and consistent product.
Airlines May Want Higher Fuel Prices Despite How Contrarian That Seems: If U.S. airlines know what’s good for them, they’ll hope fuel prices go up, one prominent investment analyst said Thursday at an industry conference in New York.
InterContinental Hotels Wants to Buy Luxury Brands: InterContinental Hotels Group (IHG) is planning to buy a luxury hotel brand as part of a wider strategy to boost its presence in the segment.
Gogo Wants U.S. Airlines to Know Satellite Wi-Fi Isn’t the Only Answer: The conventional wisdom is that the air-to-ground era is over. But that’s not true. Gogo is overhauling its much-derided air-to-ground product, promising it soon will produce comparable speeds to the company’s satellite network, and likely at a cheaper cost.
Stansted and Heathrow Airports Plan to Increase Passenger Tallies: Two of London’s three biggest airports said they could add almost 30 million more passengers between them yearly without requiring extra runways.
Richard Branson Believes Supersonic Air Travel Is the ‘Next Big Thing’: Supersonic jetliner travel, which ended more than a decade ago with the Concorde, will make a comeback and transform the aviation industry in coming years, according to billionaire Richard Branson.
Southwest Raised Upgraded Boarding Fees — But Won’t Say Where: Southwest has increased the fee for upgraded boarding for some of its flights. The fee is normally $30 or $40 each way, depending on the flight. Now, the airline has added a $50 possibility as well.
Air Canada Introduces Basic Economy Fares: Unlike with American and United, Air Canada isn’t restricting carry-on limits for basic economy passengers. Furthermore, with the exception of not being eligible for upgrades, all other elite benefits apply, including the ability to select economy seats at no charge.
Subscribe to Skift Pro
Subscribe to Skift Pro to get unlimited access to stories like these ($30/month)Subscribe Now
Photo Credit: An Airbnb host (left) greeting a guest. The company plans to introduce its first loyalty program in a few months. Airbnb / Airbnb