Walt Disney Co., in the midst of heated union negotiations on both coasts, has offered to raise the starting pay for its California theme-park workers to $15 an hour over the next three years.

Entry-level employees at Disneyland would see their pay rise to $13.25 an hour immediately from $11 currently and then to $15 by 2020, two years ahead of a deadline set by California. Disneyland and its sister park, California Adventure, employ about 30,000 people in Anaheim, California. The offer represents a 36 percent increase over three years, the company said Thursday in a statement.

Union officials couldn’t immediately be reached for comment.

The entertainment giant has been in contract talks with its resort employee unions, some of which have staged protests and commissioned a survey of workers to chronicle their financial difficulties. Unions are also pressing for a ballot measure in Anaheim that would require a raise to $15 an hour next year and $18 by 2022.

The “Fight for $15” is part of a national labor movement. Disney Chief Executive Officer Bob Iger, who has considered running for political office, agreed to hike park pay to a minimum of $10 an hour in Florida under a contract negotiated in 2014 when that number was a priority for the Obama administration.

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Photo Credit: A worker dressed as Snow White is pictured. Disney has offered to raise starting pay for theme park workers in California to $15 an hour by 2020, earlier than the deadline the state has set. Bloomberg