Articles tagged “adara”

The idea of a ski destination actively pursuing its target audience in India might have appeared unconventional in the past. India, known for its diverse climates and predominantly warm regions, is not typically associated with skiing. However, the tourism sector has now undergone a remarkable shift, turning Indians into a coveted audience for a variety of experiences.

RateGain’s got almost everyone in the industry in its pocket, with 25 of the top 30 OTAs and 23 of the top 30 hotel chains in the world as its customers. It's no surprise that revenues have been growing at a fast clip.

European destinations have predictably missed out on being included in the list of preferred outbound travel choices from India for the summer. Retrograde visa policies have effectively ensured that these destinations lag behind in the competition to attract Indian travelers.

Three years on from the global pandemic, clearly, the travel sector in the Middle East has transformed. The region didn't let the Covid crisis go to waste.

Bungy jumping, scuba diving and paragliding may offer a lifetime of unmatched thrills, but are tour operators selling these thrills playing by the rulebook?

With three of its four recent acquisitions based in the U.S., RateGain is making gains to acquire scale and dominance in that critical market.

Capturing the attention of the modern traveler in today’s fast-paced digital world is complex and competitive. Travel marketers must use trusted, accurate, and timely data to build successful campaigns that respond to customers’ increasing demands for personalization.

This new whitepaper from Adara, based on the results of a survey of close to 500 travel marketing executives, offers a snapshot of the industry’s progress deploying advanced data-driven personalization strategies.

Improving customer loyalty in today’s hypercompetitive industry landscape requires travel brands to go beyond customer profiles. They must focus on patterns in behavioral data and provide true one-to-one personalization.

Don't be jealous of residents from these U.S. zip codes, which generate the most hotel and flight bookings. Travel is the rare thing you buy that makes you richer no matter where you're from.