New Skift Research Report on Amazon Breaks Down What Every Travel Exec Needs to Know
Skift Take
Amazon likely has a role to play in the future of travel distribution, marketing, or devices — if not all three. Travel leaders need to prepare today or risk being caught flat-footed tomorrow.
For one of the most important companies in the world, Amazon’s impact on the travel industry has been surprisingly small to date. It is unlikely to stay that way for long. What has been the secret to Amazon’s success and what lessons can the travel industry learn from it? Is Amazon a future threat or ally to travel incumbents? Is it possible to “Amazon-proof” a business?
To help you understand these questions and more in this report, we are launching today the latest Ski
