Kimpton is pretty unknown in Europe and Asia but that is about to change. Whether it truly is a luxury brand is a moot point; InterContinental Hotels Group thinks it is, and will be pushing it as such.
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The Skift New Luxury column is our weekly column focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
InterContinental Hotels Group has taken its sweet time rolling out the Kimpton brand. It bought the company at the end of 2014 when it had 62 hotels in its portfolio. Three and a half years later it has only added five more.
Bill Kimpton was a pioneer of the boutique hotel model in the U.S., so it's surprising that the brand has not really crossed the Atlantic or Pacific. There is one hotel in the Cayman Islands, one in Amsterdam — that's it for the world outside North America, for now.
In the coming years this is all about to change. Last year IHG signed deals for hotels in Greater China and Bali
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