Skift Take

Underscoring Skift Research's findings of the potential for outbound Chinese tourists, Societe Generale is weighing in on the investment return from stocks associated with this category. Spread the wealth.

A basket of Asian blue chips exposed to outbound Chinese tourism has outperformed the regional benchmark by more than 5 percentage points this year, according to Societe Generale SA.

A bunch of 44 stocks, including casino companies, retailers and transportation firms from Hong Kong, China, Japan and South Korea have benefited from the quadrupling in the number of outbound trips made by Chinese residents over the past decade, analysts including Wei Yao wrote in a note Wednesday.

(Editor’s Note: Skift Research this week released its latest report on this topic, offering best practices for attracting outbound Chinese tourists.)

“The impressive growth in Chinese outbound tourism is one of the most convincing signs that China’s economic rebalancing is well under way,” the analysts said. “After a decade of exponential growth, China now accounts for over one-fifth of the world’s international tourism spending, twice as much as the next-biggest spender, the U.S.”

The French bank expects the trend to continue, “as more Chinese will likely have greater financial means, easier access and a growing appetite to see the world.”


©2018 Bloomberg L.P.


This article was written by Cormac Mullen from Bloomberg and was legally licensed through the NewsCred publisher network. Please direct all licensing questions to [email protected].


The Daily Newsletter

Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.

Have a confidential tip for Skift? Get in touch

Tags: china, tourism

Photo credit: Stocks associated with business catering to outbound Chinese tourists, pictured here, are soaring, Bloomberg

Up Next

Loading next stories