Hyatt Eliminates CMO Position in Strategy Aimed at Accelerating Its Growth
Photo Credit: A promotional image from Hyatt's "For a World of Understanding" campaign promoting its new loyalty program. As part of a company reorganization, Hyatt announced it was eliminating the position of its global chief marketing officer, who was influential in creating this campaign among others. Hyatt Hotels & Resorts / Hyatt Hotels & Resorts
Skift Take
Just a hunch, but does this mean more acquisitions are in the works over at Hyatt?
Hilton isn't the only major hotel company beginning this year with a major marketing leadership change this year.
On Thursday, Hyatt announced it was eliminating the positions of global chief marketing officer and global head of capital strategy, franchising, and select service on its executive committee. In their place, the company is creating a new chief commercial officer position, and consolidating its managed and franchised hotel operations and owner relations into a single portfolio to be led by its current global president of operations, Chuck Floyd.
That means that global chief marketing officer Maryam Banikarim and global head of capital strategy, franchising and select service Steve Haggerty will leave Hyatt in the coming months. Banikarim's last day with Hyatt will be on April 30 and Haggerty will remain at Hyatt as a special advisor to the CEO through July, focusing on important deals.
"In order to achieve our growth potential and capitalize on opportunities that c
