When Being Boutique Can Be the Answer — New Luxury


Skift Take

Scale definitely helps hotel companies, but it comes at a cost. With multiple brands, differentiation is difficult, leaving plenty of room for smaller operators.
The Skift New Luxury newsletter is our weekly newsletter focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector. Mergers and acquisitions have reshaped the luxury hotel landscape over the past two years with AccorHotels and Marriott playing the role of the major dealmakers. The consolidation has forced others in the sector to adapt. Skift's hospitality editor, Deanna Ting, spoke to a number of executives at the International Luxury Travel