Luxury Hospitality in 2017: Simplicity, Wellness and Integrated Experiences
Photo Credit: The first Six Senses Hotel in North America will open near Manhattan's High Line in 2019. Six Senses / Six Senses
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Luxury hospitality groups and tour operators are saying that their guests today are craving more simplicity, better wellness options, and a greater convergence of experiences combined together in one place.
The luxury consumer in 2017 is seeking integrated experiences that align their various passions in a seamless whole, whereby the convergence of elements delivers a sum greater than its parts.
According to The Future Laboratory's new Luxury Futures Report 2016, "Luxury brands are becoming convergence spaces that facilitate culture, education and wellness, combining diverse consumer needs into a single, multifaceted lifestyle zone."
In travel today, the most forward-thinking luxury hotels are playing the role of those convergence spaces.
During the International Luxury Travel Market (ILTM) conference in Cannes last month, many hospitality executives emphasized that their guests want the best in food, wellness, culture, and activities combined together in one destination, with the hotel acting as the curator to customize the experience. Luxury guests especially want access to everything that wealthy locals have access to, and they want it provided within a context that edu
